What Fashion Wants Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from whatfashionwants.com (the “Site”).


PERSONAL INFORMATION WE COLLECT


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, location, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


   - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.


   - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

   - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

  

  - “Third party app: Analytics buddy” Tracks actions occurring on the Site and collects data including Reading orders, transactions and fulfillment, reading your (The customers) location,


 - “Third party app: Bing shopping” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Bulk image edit by Hextom” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Content sumo” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Copy cat” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: EU cookie bar by Boost apps” Tracks actions occurring on the Site and collects data including Reading orders, transactions and fulfillment.


 - “Third party app: Omnistar” Tracks actions occurring on the Site and collects data including Reading orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) location.


 - “Third party app: Coversio” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.

  - “Third party app:Give & Grow” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location.


 - “Third party app: Google shopping” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Help center” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups.


 - “Third party app: Improved contact” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment.


 - “Third party app: Intelifluence” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Kit” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.


 - “Third party app: Modalyst” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, reading your (The customers) delivery address.



  - “Third party app: Mailchimp” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.


 - “Third party app: MCfee” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment.


 - “Third party app: Never no search” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Photo resize by Pixc ” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Plug in SEO” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Privy free email pop ups” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.


 - “Third party app: Product reviews” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location.


 - “Third party app: Product A/B test your sales booster” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location.


 - “Third party app: SEO json LD boost by Verge” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: SEO photo optimizer” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Scripted ” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location.

 - “Third party app: Shoppy bot” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.


 - “Third party app: Side buy” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location.


 - “Third party app: Sitemapper” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Size matters” Tracks actions occurring on the Site and collects data including, reading your (The customers) location.


 - “Third party app: Smart login” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment.


 - “Third party app: Social proof & urgency by Banana stand” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups.


 - “Third party app: Tracktor by Shop pad” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.


 - “Third party app: Trust my store social” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups.


 - “Third party app: Vwala referral marketing” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups.


 - “Third party app: Wishlist wishlist wishlist king” Tracks actions occurring on the Site and collects data including Reading and or modify orders, transactions and fulfillment, reading your (The customers) location, Reading and or modifying your (The customers) details and customer groups, Reading and or modifying our (Whatfashionwants.com) marketing events and your (The customers) marketing engagement data and reading overall your (The customers) website engagement data.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, debit card numbers, paypal, shopify stripe, apple pay and google pay, email address, and phone number.  We refer to this information as “Order Information.”


Note: We also collect data about your purchase e.g what you have ordered how much you spent (this data is for out legal records)


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also use this information for advert retargeting.


SHARING YOUR PERSONAL INFORMATION


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.



BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by:


   FACEBOOK - https://www.facebook.com/settings/?tab=ads

   GOOGLE - https://www.google.com/settings/ads/anonymous

   BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


MINORS

The Site is not intended for individuals under the age of [[18]].


CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@whatfashionwants.com.